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Boosting Performance and Global Reach for Fabricoz: A Backend Optimization Case Study

About Fabricoz:

Fabricoz is a leading E-commerce platform that specializes in Indian Clothes and Dresses, offering a diverse range of ethnic wear. The platform is committed to providing high-quality products and offers free shipping globally, with a strong presence in the USA.

Major Categories:

  • Indian Clothes: A wide selection of traditional Indian clothing, showcasing the rich cultural heritage.
  • Salwar Kameez: Elegant and stylish Salwar Kameez sets catering to various occasions and preferences.
  • Lehenga Choli: Exquisite Lehenga Choli ensembles, perfect for special events and celebrations.


  1. Performance Bottlenecks: Fabricoz encountered performance issues on its backend, leading to slow loading times and potential customer frustration.
  2. Global Shipping Complexity: Coordinating international shipments posed logistical challenges, requiring an efficient backend system to manage orders, track shipments, and provide real-time updates.
  3. Scalability: As Fabricoz aimed for global expansion, scalability of the backend infrastructure became a crucial factor to handle increased user traffic and a growing product catalog.


  1. Backend Infrastructure Audit: Conducted a comprehensive audit of Fabricoz's backend infrastructure to identify performance bottlenecks, scalability constraints, and areas for improvement.
  2. Code Optimization: Streamlined and optimized the existing codebase to improve response times, reduce server loads, and enhance overall system efficiency.
  3. Database Optimization: Implemented database optimization techniques to ensure quick retrieval of product information, seamless order processing, and efficient inventory management.
  4. Global Shipping Integration: Enhanced the backend system to seamlessly integrate with global shipping partners, automating the shipping process, and providing customers with real-time tracking information.
  5. Scalable Architecture: Upgraded the backend architecture to ensure scalability, accommodating the growing user base and expanding product inventory.


  1. Improved Loading Times: Backend optimizations led to significantly improved website loading times, resulting in a better user experience and increased customer satisfaction.
  2. Streamlined Order Processing: The revamped backend system streamlined order processing, reducing manual interventions and ensuring faster fulfillment of customer orders.
  3. Global Shipping Efficiency: Integration with global shipping partners enhanced the efficiency of the shipping process, providing customers with accurate delivery estimates and tracking information.
  4. Scalability: The scalable architecture allowed Fabricoz to seamlessly handle increased user traffic, supporting the platform's global expansion without compromising performance.


Fabricoz's decision to invest in backend optimization proved instrumental in overcoming performance challenges and supporting its global ambitions. The case study underscores the importance of a robust and scalable backend infrastructure in providing a seamless online shopping experience for customers worldwide, ultimately contributing to Fabricoz's sustained growth in the E-commerce industry.

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